Vela is an Indonesian eCommerce provider. We work with brands and manufacturers to operate their online sales channel, providing end-to-end support from website to warehouse.

Vela adapts to partner’s needs, and is focused on their success.  Websites are tailored to their brand and retail strategy.  Digital marketing works in tandem with offline or omni-channel promotions. Operation and fulfillment ensures their customers receive a seamless shopping experience across Indonesia.

Vela is famous for its eCommerce platform. It uses cutting edge technology, Indonesia’s smartest marketing team, and international quality B2C supply chain facilities.  Vela provides smart strategy and deep industry knowledge, and is proud to help partners succeed in one of the world’s fastest growing retail markets.

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eCommerce Stores
Cutting-edge online stores use sophisticated eCommerce shopping cart technologies, appropriate payment gateways and are compatible with mobile devices.  Vela integrates all sites with social media, creates multi-lingual content and a completely customizable look and feel.  Ongoing support for maintenance, hosting and performance ensures that stores are always at the forefront of digital innovation. See more.
Digital Marketing
Vela builds smart marketing strategies consistent with our partners’ brand and merchandising strategy.  Comprehensive digital strategies include social media, digital advertising, SEO, CRM, web analytics to monitor visitor behavior and marketing effectiveness. Campaigns are typically “omnichannel”, also incorporating offline marketing such as PR, media and instore co-promotion. See more.
Payments and Anti Fraud
Forget the hassle of managing credit cards, bank transfers and Cash On Delivery. Our in-house team will carefully manage your payments infrastructure, helping to minimize fraud and improve your customer’ experience. See more.
Warehousing and Fulfillment
Vela’s fully secured and insured center utilizes lean warehousing practices, optimized by experts in eCommerce. Services include quality control, optimized courier selection, dedicated customer service to handle operational and product enquiries. Our technology platform includes DART, a real time supply chain portal and HARI INI same day package tracking technology. See more.
Market Entry and Strategy
Success is about smart strategy and Vela’s market research team provides businesses looking to grow or expand in Indonesia with the know-how to make it work.  Using customer research, online surveys, facilitated focus groups and expert analysis, our team has provided tangible insights and support for online and bricks and mortar businesses in the regulatory, education, and retail sectors. See more.


Smart Technology

Our eCommerce technology platform is market-leading in Indonesia. The DART client portal provides real-time data on stock, orders and performance, and HARI INI provides a seamless experience for your customers.

Simplified eCommerce

A smart website is just the beginning of a successful eCommerce business. We provide “turn key” solutions that integrate marketing, merchandising and operations to simplify our clients’ online sales channel.

Flexible, Client-focused Solutions

We work with clients from across the spectrum – from pure-play eCommerce to more traditional retailers.  They pick-and-choose the support they need to be successful online, and only pay for what they use.

Our Clients & Partners

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